Mike McComb, VP of Sales at Pitney Bowes for Global Ecommerce discusses what role Pitney Bowes plays in industry supply chains. Ecommerce growth 4:35. Challenges for PB and shippers/brands/retailers/marketplaces 6. How fulfillment companies are responding with technology to deal with costs, labor, efficiency 8:20. Reverse logistics 11:30. SCM tools and platforms 16:30. FourKites aggregates transportation data 16:44. Fenix Commerce pre-shopping cart sku-level view 17:10. KPIs (uptime, tracking, timeliness, transaction time, continuous improvement) 20:56. Actionable insights 23:08. Predictive analytics, heatmaps for fulfillment 23:25. Payback 27:12. Lift 28:08. Future of SCM (WMS, robotics) 29:48. Break 32:14. Retail case study (Dark Store, Nordstrom) 32:54. Apparel (Rent the Runway, Le Tote) 34:45. Telco (flexible release dates for phones) 35:15. Health and wellness (influencers, direct to consumer) 37:42. Net Promotor Score 40:28. 60% mobile purchase rate 41:00. Decision making systems 45:51. ‘Eco-conscience’ brands 49:10.